Let It Go: Don’t Get Frozen In Uncertain Times

Practicing caution in uncertain times is a popular strategy. But, in fact, uncertainty presents opportunities for innovation, creativity, and – yes – risk-taking. It’s a time when seriously pondering the ‘what ifs’ can lead to survival, growth, and strong leadership.

It can be tempting to pull back, hold back, and play it safe during uncertain times. In fact, according to one survey of business leaders, about a third said they have felt paralyzed by uncertainty, and nearly half report having put off thinking about decisions because it is uncomfortable. However, if you look around, there are other innovating, trying new things, reaching beyond the same old same old, and taking measured risks. Moving past caution doesn’t mean recklessness. It means identifying real threats and sorting those from those that are imagined or possible but unlikely.