According to population data, about 28% of people aged 65 and older live by themselves; more than 6 million men and 10 million women. Many of these individuals are residents or potential residents of senior living communities; they can and do live independently. These individuals have issues that require support, with nearly 4 in 10 having vision or hearing loss, cognitive issues, or other problems or disabilities. An AARP survey shows that an astonishing 95% haven’t made a reservation at a senior living community, and 82% haven’t looked into finding an easier or less expensive place to live or made any modifications to their homes.

Senior living industry leaders agree that designing communities that enable and promote intergenerational connections is a priority for Baby Boomers and Gen Xers. Seniors are embracing new approaches that create engagement and integrated community living, breaking down ageism while supporting socialization, health, and wellness.

Thanks to sophisticated and innovative technology, it is easier than ever to collect data about senior living. The key is to use this information effectively to meet the needs of residents, appeal to prospects, plan renovations, and new builds, and watch for trends and emerging challenges. In essence, data and analytics help assess and manage the present and predict the future.

A recent webinar, The New Senior Consumer: Data and Analytics, offered some powerful insights into how data is revolutionizing senior living.