The right furnishings add value to senior living communities while reducing costs and staff burdens.

The COVID-19 pandemic has impacted every type of senior living community, including assisted living. There are nearly 30,000 AL communities in the U.S., and every one of them is likely looking at change and innovation to survive and thrive post-pandemic.

David Simon, partner at ISL Ventures, LLC, Integral Senior Living’s sister development company, is optimistic about the future of senior living, partly because he has seen so many heroic, inspiring, creative efforts and innovations happening in communities every day.

This year’s National Investment Center (NIC) Fall Conference took us all into uncharted territory. Not only was the virtual format new, but the program featured many topics that weren’t even on our radar a year ago. Nonetheless, as always, the conference was enlightening, engaging, informative, and inspiring.

Kristin Kutac Ward, CEO of Solutions Advisors Group and Solvere Living, is one such leader—with more than 25 years of management experience in senior living. She tapped into consumers’ feelings, needs, and concerns early on…

We know much more about COVID-19 than we did 4 months ago. There are still questions, but one thing is certain: Cleanliness is essential.

The COVID pandemic has made it clear that wellness is no longer an option for senior living communities. Residents will expect it, even demand it.

Senior living communities have worked valiantly to ensure that their properties are safe and comfortable for residents and staff alike during the COVID pandemic. This presents both challenges and opportunities.

“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).

More than ever, design and amenities make a difference as pandemic fears creep into decisions about senior housing…

What will seniors really want in a community moving forward? Consider these design features to attract prospects and boost move-ins post-pandemic…