Pi Cares: Helping Senior Living Communities and Residents Successfully Navigate the Pandemic

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Senior living communities have worked valiantly to ensure that their properties are safe and comfortable for residents and staff alike during the COVID pandemic.

This presents both challenges and opportunities.

COVID-19 has changed everything, and it has affected how people view their homes, particularly if they live in a senior living community. According to a new report, a majority of seniors and their families see senior living communities as safe havens where residents have access to food, supplies, care, and companionship when they need it most. Among the report’s findings:

  • June inquiries for senior living on average were 15% higher than in May.

  • June move-outs were an average of 20% lower than they were this time last year.

  • Move-in averages increased just over 32% from May of this year to June of this year.

  • Not surprisingly, digital inquiries were strong for June 2020 in comparison to a year ago.

  • Assisted living and memory care inquiries went down when then pandemic hit, but they are starting to rebound. For instance, inquiries in the central U.S. are back to where they were a years ago.

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This isn’t to say that the industry doesn’t face significant challenges. According to a study in the Journal of Aging & Social Policy, a few key issues that may impact the senior living industry:

  • Retirement savings accounts have taken a hit in recent months, though what impact this will have is still uncertain. Older adults may decide to put off retirement, and some of those who have retired may consider re-entering the workforce. As a result, they may ponder putting off a move to a senior living community or making any new investments.

  • The pandemic and subsequent quarantines/lockdowns have prevented many people from getting medical attention for preexisting physical, emotional, and social problems/issues. At the same time, access to food, groceries, and supplies such as soap and sanitizer has been challenging for people without the means to access these necessities safely or have them delivered. As a result, physical and mental health has suffered for many of these individuals.

  • Social isolation and loneliness are linked to negative physical and mental health outcomes (such as depression, anxiety, and post-traumatic stress disorder).

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Of course, with challenges come opportunities – including increased use of technology, stronger family and intergenerational connections, innovative ways to combat social isolation, increased awareness of the importance of advance directives, and a growing interest in wellness and holistic care. For instance, senior living communities can promote dining, food delivery, and other services such as onsite telemedicine. They also can highlight ways that they keep residents engaged, connected, and involved even during a quarantine.

In recent months, we have been addressing some of the opportunities for senior care communities to maximize safety, comfort, and engagement for both residents and staff during the pandemic and moving forward. Among our COVID-related blogs:

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We can help you create and maintain buildings and communities that maximize safety, comfort, and engagement and attract move-ins in the months and years ahead. Call us at (512)231-1910 or contact us here.


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