We have seen a growing emphasis on wellness in senior living, and there are many exemplary efforts to meet the physical, mental, emotional, intellectual, and spiritual needs of resident.

As senior living communities seek to address pandemic concerns and prepare for the new normal post-COVID, renovations are on their minds.

Senior living communities have worked valiantly to ensure that their properties are safe and comfortable for residents and staff alike during the COVID pandemic. This presents both challenges and opportunities.

“We think of the passing of the ADA as an ‘Independence Day’ for people with disabilities,” says Marcela Abadi Rhoads, FAIA, RAS, owner of Abadi Accessibility. The ADA, the landmark legislation designed to increase the inclusion of people with disabilities in all aspects of community life, ushered in a new era of independence for millions of Americans.

“Now is the time for marketing and sales directors to re-evaluate their SWOT analysis in a COVID-19 environment and be strategic,” says Heather Potts, Owner of HP Consulting Solutions. “It is important to examine both internal and external factors that may help or hinder your ability to effectively market your community,” she adds.

Take a minute to think about what features you have or are adding designed to increase comfort and safety in the new normal and how you can highlight these on your website, in marketing materials, and on tours (including virtual tours).

More than ever, design and amenities make a difference as pandemic fears creep into decisions about senior housing…

People and Pets often come to senior living as a package deal. How can you accommodate the pair?